At Phiture, we believe the digital landscape is entering a new period of rapid change driven by AI. Embrace this transformative time with us and achieve unprecedented growth.
Our thesis: "The digital world is entering the next period of rapid acceleration, disruption and volatility. Emerging technologies and channels will bring forth fantastic opportunities for humanity and - by extension - for digital media and commerce."
To help our clients achieve growth during this transformative time, we are establishing Phiture AI Labs. This internal team composed of Engineers, Data Scientists and consultants will focus on integrating cutting-edge AI into everything we do.
"We believe that it's not only possible, but important to navigate an increasingly tech-enabled world without losing touch with what makes us — and our customers — human."
"Leveraging our expertise in mobile and emerging digital platforms, we empower global brands to unlock growth and drive measurable business impact."
We are kickstarting Phiture AI Labs in H2 of 2023 with piloting innovative solutions across six key areas (we won’t stop there!)
Automated UA Creatives at Scale
Dynamically generate user acquisition creatives using AI, resonating with your audience.
Tailor messages with AI, making experiences more engaging and human-centric.
Experiment Insights at Scale
Analyze experiments using AI, learning from proven results and driving growth faster.
AI-driven Keyword Optimization
Revolutionize keyword optimization with AI, expanding your impact and reach.
Automated ASO Audits
Quicken optimization with AI-generated audits, providing faster insights to clients.
Optimized Campaign Management
AI optimized Cost-per-Acquisition goals and bid optimization
Internal AI Guidelines
Foster responsible and ethical AI innovation with our rigorous internal guidelines.
A team of experts in AI composed of engineers, analysts and business owners, take machine learning and automation to the next level to help our service teams to identify high-impact applications of AI for our clients. In a 6-month program we’ll organize hackathons to create new proof of concepts, sharing & learning from the industry through webinars and other formats.
The labs will focus on two key objectives:
Developing Innovative Solutions
Phiture AI Labs will conceptualize and develop new AI-powered solutions that drive direct revenue growth for our clients. These big bets move the needle for mobile marketers.
AI-Enabling Our Services
The labs will also integrate AI more deeply into our existing service offerings. By automating repetitive tasks, our experts can spend more time on high-value strategic work.
Phiture AI Labs follows a "build-measure-learn" approach centered around rapid prototyping
Our team brainstorms use cases and gathers inputs from different roles.
We assess ideas based on potential business impact and feasibility.
We form small, cross-functional teams to build roadmaps.
The teams get to work prototyping solutions within 1-2 week sprints.