Dynamically generating high-performing creatives is key to successful user acquisition campaigns. However, conceptualizing, designing, and testing effective new creatives at scale is extremely time and resource intensive.
That's why leveraging AI to automate parts of the creative process has immense potential. AI-powered creative generation will empower us to develop and test a multitude of new creatives in a fraction of the time. This will help drive down customer acquisition costs while enabling more personalized and targeted ad experiences.
We’re working with big brands, and it's crucial that humans stay closely involved in overseeing creative strategy and planning. Purely automated creative development risks losing the emotional resonance and brand identity that connects with audiences. Our AI initiatives will focus on combining the scale of machine learning with the empathy, imagination, and oversight of our creative experts.