Faster road mapping and Increased ROI
Growth experiments are crucial for innovation but analyzing the results to derive insights is difficult and time consuming. With tens of thousands of past experiments, it's impossible to manually discern the most effective strategies - even for us.
This is where AI comes in. Advanced AI models can thoroughly analyze huge datasets of past experiments to uncover proven winning strategies tailored to each client's needs. We also want to expand that to understand what the market is testing and where it’s seemingly effective with: learnings from Facebook, Google or TIktok campaigns at scale, or understanding what the market is telling us on App Store Optimization A/B tests.
Let it be known: pure data analytics lacks human judgement. Our experts will work closely with the AI models to validate that the insights genuinely reflect real human psychology and behavior. The combination will help drive rapid growth for our clients by devising a clearer experiment roadmap.
