Retention and re-engagement campaigns need to deliver personalized messaging at scale to be effective - we do this on a daily basis and see the results. Tailoring campaigns to fit individual user preferences and behaviors is key, but manual personalization does not scale to hyper-personalization that will lead to hyper-effective campaigns.
This makes AI-enabled personalized messaging an immensely valuable opportunity. With advanced AI techniques, we can segment users, map their engagement patterns, and generate tailored content accordingly.
Pure automation risks losing the empathy and emotional impact needed to truly connect with audiences. Our plan is to have AI handle personalization at scale, while leveraging human oversight to ensure messaging effectiveness.
Goals
Higher user retention + engagement
Less churn due to ineffective re-engagement campaigns
How it works
AI segments users and adapts messaging to the right time, copy, cadence, based on personal affinity with campaigns
Humans ensure messaging is creative & effective
Client Impact
Higher retention through hyper-personalized campaigns
More human-centric experiences for your customers
Our plan involves building or leveraging AI that adapts messaging based on user engagement patterns. The AI handles personalization at scale, while our experts ensure effectiveness.
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