What are CPI Targets?
CPI Targets are unique parameters incorporated into the ASA Script developed in collaboration with Adobe. These parameters allow users to specify an ideal Cost-Per-Install (CPI) for a specific campaign. Once set, the script works tirelessly to assess real-time performance and auto-adjust the Cost-Per-Tap (CPT) bids at the keyword level.
Main Objective
Our primary goal was to create a machine learning model that could autonomously predict suitable CPI targets for Apple Search Ads (ASA) campaigns. The vision was to eliminate the need for manual inputs from consultants and experts, allowing for a seamless and automated workflow.
Expected Outcomes
Eliminate Manual CPI Target Setting
Remove the need for manual input in deciding CPI targets, thus speeding up the decision-making process.
Increase Efficiency and Scalability
By automating the setting of CPI targets, we're making the ASA Script more efficient and scalable to accommodate larger campaigns.
Objective Performance Evaluation
The CPI targets selected by our model are strictly based on the individual performance of each campaign, making the process entirely objective.
With an impressive R2 score of 0.92, our model sets new standards in the prediction of CPI targets. Experience the future of automated campaign management today!
CPA Goals Optimization
What are CPA Goals?
CPA Goals are another groundbreaking feature, available directly on the ASA console at the ad group level. These allow users to pre-set the amount they are willing to spend per conversion. This not only adds a layer of cost management but also aids the ASA algorithm in optimizing bids.
Main Objective
The mission behind this model is to automatically select a Cost-Per-Acquisition (CPA) Goal that serves two purposes: to minimize the Average CPA and to maximize the number of impressions. In simpler terms, we aim for more visibility at a lower cost for each ad group in your campaign.
Expected Outcomes
Optimize CPA Expenditure
Our model selects a CPA goal that ensures you're getting the most out of every dollar spent.
Maximize Impressions
While keeping costs under control, our model also focuses on increasing the reach of your ads, enhancing the potential for higher conversions.
Strategic Ad-Group Level Setting
By operating at the ad-group level, the model allows for nuanced and strategic decisions that consider the individual characteristics of each segment within a campaign.
Deploy our CPA Goals model today and take your ASA campaigns to new heights of efficiency and effectiveness!
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