Keyword optimization is a crucial ongoing process but requires extensive manual effort. AI automation provides an opportunity to radically expand our keyword footprint and enter new markets faster.
With an AI system continuously researching and testing new keyword variants, we can scale our capabilities tremendously. This will allow us to extend our clients' reach to more relevant users globally.
However, despite early signs of the ability to classify relevance, pure algorithmic keyword selection still risks losing relevance.
Our team of experts will oversee and guide the AI to validate keywords and ensure expansion aligns with audience interests in each market. The combination of human and machine will unlock a new level of growth.
Drive impact by self-learning about past keyword decisions
Drive impact by predicting outcome of keyword optimization
Expanded global reach due to lower fees
How it works
AI handles keyword research, prioritization, targeting + measurement
Humans oversee that brand values + needs are reflected in the keyword process
Direct impact due to better keyword selection
Broader, more targeted footprint
Lower costs through automation
The plan is to develop an AI system to handle continuous keyword research, prioritization, targeting and measurement, freeing up our team to focus on strategic optimization of apps in sometimes even more impactful areas like Conversion Rate Optimization.
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